There are many buzzwords about Online Marketing and they can very confusing. This is a common list that we share with our clients to help them make sense of many of these terms.
Bounce Rate: This is the percentage of visitors that come to the website and leave without going past the landing page.
Conversion Rate: The rate at which visitors get converted to customers or are moved astep closer to customer acquisition.
Keyword: A word that a search engine user might use to find relevant web page(s). If a keyword doesn’t appear anywhere in the text of your web page, it’s highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).
Landing Page: The landing page is a web page where people go to once they click on an online advertisement or natural search listing. Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”. The landing page is also known as the “click through URL” or “destination URL”. Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.
Link Building: Requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or “PageRank.” Considerations for link building can include directory submissions and press release syndication.
Meta Tags: Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine.
Page Title: Like a meta tag, the page title is not visible on the web page, however it does appear in the browser page and as the title in the search result. Optimizing the page title is a vital part of SEO.
