There are many buzzwords about Online Marketing and they can very confusing. This is a common list that we share with our clients to help them make sense of many of these terms. Bounce Rate: This is the percentage of visitors that come to the website and leave without going past the landing page. [...]
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Why Analytics Are Important
We talk to clients all the time who have a website but have no idea how visitors see the site or if it brings them any business. Many have a website just because they think they should, which means they probably have a pretty bad website. But if you are not using any type of [...]
Advanced Web Ranking and Advanced Link Manager Product Review
At Raise we are constantly looking for new products to help our customers better understand how traffic is coming to their website and how that traffic is reacting to the web site. We use programs to crawl the web and see how our websites are ranking and how our competitors are ranking. The programs we have been using have been fine, but weren’t giving us everything we needed and were attempting to move us to a pricing model that I was uncomfortable with.
Cyber Monday- Real Deal or Myth
I just thought it was interesting to look at some different articles that basically use similar information but come to different results. CNN.com calls Cyber Monday a myth in their article, while MSNBC.com notes that Cyber Monday has become real. They both point out that Cyber Monday started as an online response to Black Friday [...]
Cool New Website- Why?
Welcome to our new website, we think it looks pretty good. Our old website was ranking very well under a number of different keywords so why make the change? Because it wasn’t converting. As we tell our clients all the time, traffic and rankings are worthless if that traffic isn’t turning into clients or customers. [...]
