Late last summer there was a ton of press about Cuil, the supposed Google Killer. This was a new Search Engine that was supposed to steal traffic from Google and make the “next step” in Search. As we all know now, Cuil is pretty much a punchline in the Search Community with small and dwindling traffic. [...]
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Search Engine Optimization can even affect Town Names
There is a very interesting story in the Times Online from February 25 about the town of Eu in Normandy, France. It is a resort town that has seen its hotel bookings drop in recent years as more and more tourists make their plans online. The town name is impossible to find in the Search Engines, most results bring up European Union or other short terms. So they are considering adding more syllables to the name to make sure it can be found.
SEO: Pay Per Performance or Pay Per Service
As we talk to customers we hear more and more about Search Engine Optimization that guarantee results and only make you pay when you rank organically for a set number of your desired keywords. This is very interesting, and on the surface, is a smart strategy for the search companies. They get paid when results are delivered – who doesn’t like that? There actually are a couple of reasons that the consumer should be very wary of a company like this:
Small Business Marketing in a Tough Economy
Wow, things are bleak right now. Customers aren’t shopping and banks aren’t lending. This leads to retail stores not being able to keep their doors open and shakes through manufacturers and every segment of our economy. If the big guys are laying off 15,000, what is a business of 15 employees (where everyone is essential) [...]
